Sure enough, Kozmo closed its doors in 2001.īut the “freebie” Internet did last – at least longer than anyone thought it would. “This can’t last,” was my professional thought. On one rainy evening in 2000, I remember getting a rental DVD moped-messengered to me from and receiving a t-shirt, a baseball cap and fresh-baked cookies free with the delivery. The Internet seemed to make everything free. In the late nineties, free got complicated. Brand marketers know that the best way to get a loyal customer is to offer something for free – we call it sampling. When that is granted, the author can promote the book for free for up to five days during this period, and make it free everyday to Kindle owners who are Amazon Prime customers through a lending program called "Kindle Owners' Lending Library." The most powerful of these tools resides in a program called KDP (for Kindle Direct Publishing) Select, and it requires the author to provide Amazon eBook exclusivity for ninety days.
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